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Posted on 8 April
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Ad Libitum by David Redon

For Ads Libitum, the French artist David Redon has taken modern-day pop-culture icons and appropriated them for classic 1950s American adverts and wartime propaganda posters.

"For me, artists are like adverts for the people," Redon told us. "They care very much about their image and every detail is calculated, like in advertising. And artists have always been associated with advertising, because they are heroes to people who aspire to be something else. I think that art and advertising are very close today, artists have to sell like advertisers, advertisers use artists to be attractive, and artists use advertising techniques to touch more people."

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